Agency: One plus One event&production

Production house: Green Flower

Director: Vitaly Labutin

Scenario: Vitaly Labutin

Cameraman: Anton Safronov

Producer: Tatiana Slushko-Tsapinskaya (One plus one)

Concern Goodwin corporate movie.

Modernization: is Russia able to catch up with the latest technologies? President Medvedev uses Twitter on iPad and talks using iPhone offered by Steve Jobs. Is there any local producer that can compete with foreigners?

Sure there is. Pls meet Concern Goodwin – privately owned DECT and blast-proof telecommunication equipment producer. Among its clients biggest Russian petrol companies, intelligence service, hospitals, state fleet, all major telecommunication companies (MTS, Beeline, Megafon).

Major part of its products are developed and produced locally. Its high-tech manufacture is based in one of Moscow industrial zones and is equipped with the latest automatic assemblage machine tools and control units made by Philips, Rohde & Schwarz, Samsung, Agilent.

1+1 agency has got a task to amend company’s identity and produce its new corporate movie. It was decided to move away from old-fashion long and boring narrations and concentrated on Goodwin key product – microcircuit chip. Its 3D model served as caption in a 180” reel.

Dynamic cut, “reportage” camera style, live-action scenes on different locations (quarries, tunnels, medical centers) gave us an up to date stylish picture. Together with progressive sound track it fascinated Goodwin boot visitors at all major international exhibitions held in Russia and abroad like Svayzexpocomm, Infocom, CeBit, KITEL.

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