Agency: One plus One event&production

Creative: One plus One event&production

Photographer: Oleg Zotov

Producer: Victoria Bogaditsa (One plus one)

New year calendar for Nobel company

Who would argue with aphorism “kids are flowers of our life”?

One of the trends among forward-looking companies is to donate budgets that were allocated to New Year gifts for clients and partners for charity purposes. Nobel company is among them. Regional pan-Russia charity program – free stomatology for children – one of the favorite ones among company’s doctors and mentors.

But what should one make that everyone remembers that children is the best we have in this life? The response was obvious – calendar for 12 months with demonstrative proof of the aphorism “flowers of life”.

1+1 proposed Nobel company to play on associations and make each of 12 kids the hero of each of 12 months and one of 12 flowers should serve as an accessory or background of the calendar.

Models for the calendar became children of Nobel doctors and mentors from Moscow and St Petersburg. The youngest was Yaroslav (8 months) – see him on April page. Yaroslav did not want to sit in the shell – tears appeared on his eyes as soon we put him into the shell. And only photographer’s skills and our funny faces behind photographer’s head gave us opportunity to make necessary shot. Polina is natural-born model, despite her young age. “Working with this girl is joy and pleasure” – Oleg Zotov says. The eldest Polina (November) had to wait for a long time until Oleg was through with small ones. There was a real kindergarten in the photo studio with toys, kinder juice, newly made friends, fights and stormy reunions...

It’s remarkable that starting from receiving brief from Client till printed big circulation of calendars, which we delivered to addressees before the New Year, only 2 weeks passed!

 
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